Milani Cosmetics has a new chief marketing officer — Evelyn Wang.

Wang most recently served as SVP of Marketing at Wet ‘N Wild where she was largely credited with enhancing the brand’s imagery to increase its relevancy to Gen Z and Millennial beauty consumers, which directly resulted in the brand’s ranking among the top-10 most Googled beauty brands of 2017.

Wang also played an integral role in increasing Wet N’ Wild’s distribution channels both domestically and globally, including the brand’s expansion into ULTA and Boots in 2018, significantly increasing retail sales and dollar sales during her tenure.

Wang has also held senior leadership positions at L’Oréal Paris (Hair color/Skincare), Johnson & Johnson (Neutrogena Color Cosmetics) and The Estee Lauder Companies. She was also awarded the Women’s Wear Daily/Beauty Inc.’s prestigious Brand Builder of the Year award in 2016. 

Grace Ray, CEO of Milani, says, “Evelyn’s talent in shaping highly relevant brands for today’s modern millennial consumer and expertise in winning in the digital and mass cosmetic landscape is a huge asset. I am delighted to have Evelyn join the Milani team. With her proven track record of success and talented marketing leadership, Evelyn brings extraordinary experience to the position that will further drive Milani’s growth.”

Wang comments, “It’s a thrill to take on the new challenge of CMO at Milani. This is a brand that already has a high degree of organic traction from consumers discovering its high product quality. There is a tremendous opportunity to amplify that process of consumer discovery and take Milani’s growth to the next level. I believe Milani has great potential to resonate with a diverse swath of consumers as their next must-have cosmetics brand.”

Milani is a portfolio company of Gryphon Investors, a leading middle-market private equity firm based in San Francisco, which acquired a majority interest in the Company earlier this year. Milani co-founders Ralph Bijou and Laurie Minc remain involved with the company through their roles on the Board.